Why did Addict switch for Impact?

Why did Addict change the name for Impact? I liked addict more and now the logo doesn’t make any sense…

forgot the URL :stuck_out_tongue:

from what I heart they had to change it …
There already exist a bikecompany who calls addict :stuck_out_tongue:

http://www.addictcycles.com/

or a derivative:

Now it makes so much mare sense… :stuck_out_tongue: thanks… but they should have researched a bit before they decided to be called Addict…