Strange with Alexa

Something strange

Is the site of a search engine promotion company

They show Alexa ranking 5250

When I click in the Alexa toolbar on

Site info -> about this data

I get

Not the Alexa data for Promomaster
but the Alexa data for

Can this be, because is using
some tricks?

Roland Mösl Clear targets for a confused civilization Web Design starts at the search engine