what the title of the thread says :]
Are you asking if they break even financially on that day? I remember the first holiday season or two for UDC, they were overwhelmed with orders; more than they could handle! I guess the same was true for a great many online retailers those days. Many didn’t survive the Internet bust of 2000. Meanwhile, UDC grew rapidly!
Why don’t you call them and let us know what you find out?