Came across this from Advertising Age, Sept 23, 1996, page 31:
Gates-ian ideas work in ad biz
Six principles that Bill Gates uses to inspire creativity at Microsoft are:
- Allow unicycles
I’m no particular fan of Bill Gates, but I sure wish my employer had the
The other 5, since some may wonder, are below, but are not that interesting.
- Hire the best people. 2. Have a crystal clear direction. 3. Give
them time to think. 4. Shorten the feedback loop. 5. Let people feel