Microsoft and Unicycling

Came across this from Advertising Age, Sept 23, 1996, page 31:

Gates-ian ideas work in ad biz

Six principles that Bill Gates uses to inspire creativity at Microsoft are:

  1. Allow unicycles

I’m no particular fan of Bill Gates, but I sure wish my employer had the
same idea.

The other 5, since some may wonder, are below, but are not that interesting.

Raphael Lasar
Matawan, NJ

  1. Hire the best people. 2. Have a crystal clear direction. 3. Give
    them time to think. 4. Shorten the feedback loop. 5. Let people feel