is back!


Dear Affiliate Partner,

We’re excited to share some news about changes at! We are
celebrating the new eToys ( and the re-launch of
as (


When we acquired the eToys name, merchandise and intellectual property
earlier this year, we heard one message from online toy customers ¿ “Bring
Back eToys.” Customers missed the eToys experience ¿ convenient online
shopping for great specialty and popular toys and friendly features like
Shop by Age, Wish Lists, Gift Wrap and the Idea Center. We listened, and
built the new eToys.

K¿B Toys customers think of and K¿B Toys stores as the place to
find thousands of toys and games – both online and in more than 1,300
bricks and mortar locations around the country. Because many of them refer
to as “K¿B Toys,” they asked us to change the name. That’s why is becoming Customers can expect to find the same
incredible selection of must-have toys, unique collectible toys,
just-released video games and cutting-edge electronics they currently find

Affiliate Bounties

Denver-based, LLC owns, manages and maintains both eToys and We will maintain both brands as a single KB account within
LinkShare. As always, you will receive a $5 bounty for each new customer.

Remember, because the eToys Web site is under new ownership, every
customer will be considered a “new” customer, even if they shopped at
eToys before. This is an exciting opportunity for you to drive first-time
buyer traffic to the eToys Web site.

Graphics and Links

Over the next week, we will phase out the graphics and
introduce and eToys graphics and links for you to use. In the
interim, all of your current graphics will link to
Please visit the LinkShare interface to obtain the new graphics and links.

If you have any questions about this change, please contact with your questions, or contact your LinkShare
representative directly.

Sincerely, The KBtoys/eToys Affiliate Team