I don’t see the logic of sponsoring a uni team
We all know that a "Tide car "runs in Nascar . Basically, it’s a rolling billboard for Tide detergent, and it makes a lot of sense, for Tide detergent’s ad department.
Unicycling races have a very low viewership IMHO. So if I was running an ad campaign, I would see 8 million beans for Tide Nascar exposure, and maybe no network coverage at all for a uni race. Zero beans=no stew=no profit.
I don’t mean to be a pessimist. Perhaps a uni race will catch the public eye, for instance, the 36 " guni is elevating the level of the sport somewhat. We are all fans, so we can’t fairly judge how interesting this is to the masses.
Sponsorships follow the camera and the public eye.
I don’t see unicycling as being at that level now. RTL is a super cool event , and I think the riders are going to have a blast:) , and are doing a lot to advance our sport.
We just aren’t "there"yet though. Until the viewership of our sport rises, sponsorship cash will be thin. Unless you can get the CEO’s daughter to fall in love with you (seriously, this is worth a try;) ), they go by market exposure numbers. Bean counters with no love of uni at all. So the NFL’s 500 th best player will earn a salary in 6 figures. But the world’s greatest uni rider (?)
doesn’t make a living by virtue of that.
This is much like juggling, not presently understood by the public as an interesting competitive sport, so no interest builds in the populous at large as to who will win.
When that changes, and there is serious air time for our sport, then, and only then, will the sponsor cash really flow.