Coors, the Beer I Drink: Political in Nature

I drink Coors Light on a regular basis. Like one a day or so. This was an exchange on Meet the Press with Pete Coors who is running for the U.S. Senate in Colorado.

Raphael Lasar
Matawan, NJ

MR. RUSSERT: The Academy of Pediatrics, Mr. Coors, had this to say: “A growing body of scientific literature demonstrates that children who grow up with 1 or 2 gay and/or lesbian parents fare as well in emotional, cognitive, social, and sexual functioning as do children whose parents are heterosexual.”

MR. COORS: I believe in the traditional family values, traditional families, and that precludes me from saying that I think it’s a good idea to have children adopted by same-sex couples.

MR. RUSSERT: Then let me ask you about that. You have a brochure that I’ve read through which you’ve put out and distributed around the state, and you quote this article. “Coors…talked about how his great-grandfather emigrated to the United States and founded the Golden brewery in 1873. Our company's values are our family's values,' he said. And our family’s values are Colorado’s values; …These are the values that I will bring to the United States Senate.’”

And then this on Tuesday from the Rocky Mountain News: “Pete Coors’ company will be among the sponsors of the Black & Blue 2004 Festival in Montreal, a weeklong gay benefit”–that begins tonight–“that attracts up to 80,000 people to events such as the Leather Rail, Raunch Fetish Night and a male nude revue. …Coors Light is one of two free beers that will be served at the official launch cocktail party. …Pete Coors is a social conservative who has campaigned against gay marriage.” And yet you oppose gay marriage, you oppose gay adoption. Why the conflict between the marketing your company does, which in effect tries to pander to the gay community, and these positions which are opposed to those taken by the gay community?

MR. COORS: Look, I’m very proud of our company. We’ve done many good things for lots of people in Colorado and around the country. I don’t–you used the word “pandering.” One of the values of our company is that we respect all of our employees and their hard work. We respect their passion, their integrity. One of our qualities or our values include equality, and that’s a company issue. It’s a company position. I feel very strongly that that’s the way it should be. Companies ought to be able to make decisions on how they deal with these issues.

[b]MR. RUSSERT: You see no inconsistency between sponsoring male nude revues and fetish balls, and opposing gay adoption and gay marriage?

MR. COORS: I don’t.

MR. RUSSERT: None whatsoever.

MR. COORS: No.[/b]

MR. RUSSERT: And you’re comfortable sponsoring those kinds of events? That’s part of traditional family values?

MR. COORS: Look, this is a very–you know, people are going to have a lot of different ideas about what this is all about. But it is about recognizing that everybody–everyone in this country should be valued for what they are, and I believe that’s the way we recognize it at our company.

Re: Coors, the Beer I Drink: Political in Nature

this guy just sounds like a born politician

and i do say that like it’s a bad thing

so, raphael, what r u drinking now?

here’s a link to the legal battle that is still raging around my beer of choice, South African Breweries’ Carling Black Label
i’ve started drinking Pilsner Urquell in recent times

Re: Re: Coors, the Beer I Drink: Political in Nature

Well, I’ve got one left in the fridge and I’m certainly not going to pour it out.

And, I started drinking Coors Light over other American light beers because they were the sponsor for the first modern all women professional baseball team, The Silver Bullets, an endeavor that lasted about 3 years. Turned out for the most part that the team could not even consistently beat male semi pro pick up teams. But it was a noble effort to try to integrate women into professional baseball, I thought.

And let’s face it, beer marketing is not, even at best, what you’d call even remotely progressive. I recall several years ago, well after the drinking age became 21 in the states, Budweiser sponsoring campus events known as Bud Light Bladder Busts. Yeah, I’ll bet mom and dad took out that loan or took on that second job so junior could get shitfaced supporting the Anheiser Busch Company.

So, with apologies to my gay and lesbian friends, my best guess is that I’m still a Coors Light drinker.

Raphael Lasar
Matawan, NJ

Re: Re: Re: Coors, the Beer I Drink: Political in Nature

“Light Beer” is an oxymoron in my book.

Jump up another 78 calories for a real beer.

I think Coor’s main value is “The party’s here!”

Re: Re: Re: Re: Coors, the Beer I Drink: Political in Nature

Be that as it may, can you going argue with the below? Now, that’s a marketing campaign!

When you’re done clowning around, don’t clown around with your beer!

Raphael Lasar
Matawan, NJ

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Out of the light beers I think I like coors the best, its sad to hear that they are taking such a twisted political view that it is ok to exploit gay culture but not support it.

I’ll probably keep drinking coors light regardless but thats more due to the 25cent drink specials on thursday night at my local pub.

i won’t drink a beer i can read a newspaper through. so that rules out most american light beers. recently i’ve been all about the porters and stouts and such. oatmeal stouts, guinness, anything nice and black.

No self-respecting pub would openly serve Coors Light without throwing in an insult at the customers who buy it. One of my favorite establishments has their light beer labled as training beer on the tap handle. They don’t even list what brand of light beer it is. :slight_smile:

Anyone who goes to a pub or bar that has more than 30 beers on tap, and more than that in bottles from around the world, deserves to catch flack for ordering a domestic light beer.

That little diatribe pretty much sums up the concept of the so-called Republican Big Tent. :wink:

Raphael Lasar
Matawan, NJ

That might be all and good, but when I get 14 Beers for the cost of your 1 Micro Brew I think the deal is worth it. Afterall the place is named CUMPIES and the point isnt really to enjoy the crappy beer, but rather to socialize and become intoxicated.

I hands down agree with you guys when it comes to actual beer and thats why I thank the stars I can find a wide selection of Great Lakes Brewing Company anywhere around town. Might I say they have a very good Octoberfest right about now.

Can you west coast guys get Great Lakes ?

Just like the Democrat wine snobs at poetry readings. :slight_smile:

Besides, the light beer there wasn’t actually a bad thing. It was mostly the girls who would order the “training beer”. Not many guys will complain about that, espeically in a college town.

I haven’t seen it, but I haven’t actually looked for it either. I’ll check at Bottleworks today and see if they have it. It’s a long shot though.

why ‘compare’ yourself to groups u want to be different to?
u’re confusing me

light beer isnt “training” beer. its beer for people that dont want to chug down “beer milk shakes” i dont know about you but every time i drink a stout i feel like i weight a thousand pounds afterwards.

perhaps you didnt know that Busch Light is the official sponser of the Unicycling Society of America…

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