CBS says it’s the bloggers fault that Bush won:
Bloggers blew it
Commentary: Much posting, little impact
By Frank Barnako, CBS.MarketWatch.com
Last Update: 12:37 PM ET Nov. 3, 2004
WASHINGTON (CBS.MW) – No one reads blogs.
Oops! I did it again. Better get under my desk before the e-mail
But when the most popular political blog draws less than 270,000
visitors on Election Day, you’ve got to ask, “What’s the point?” (More
traffic reports below.)
“How dare you say such a thing?” “What about the 4 million blogs
Technorati is tracking?” “What about the fact that 11 months ago RSS was a
geek secret and now it’s a bolt-on to My Yahoo?” “What about the 100 million
page impressions a month Blogads.com says it delivers?”
All that may be true. It’s just that after the presidential election,
it appears to me that the only readers of blogs … are bloggers! They are a
good group. Educated and engaged. But they’re also like mice in a rotating
cage: running in place, bumping into the same old people.
Despite all the anti-Bush screeds on Web logs, the frequent priming of
wordy bonfires with Bush’s National Guard duty records, the rush to judgment
about missing explosives in Iraq … it just didn’t matter. All those
opinions. All that Internet buzz. So little impact. Could it be not even
bloggers trust what they read on blogs?
Blogs were quick to publish real or made-up exit polls at
midafternoon, showing Kerry strength. That killed a 60-point rally in the
Dow Jones Industrial Average.
At least some traders read blogs, then, and act on what they read. Not
so, it would appear, young voters. Advertisers including Nike (NKE: news,
chart, profile) and Audi think Weblogs are the medium to reach young
consumers. So where was the youth and minority vote? Not reading political
blogs, it appears. MSNBC says the percentage of young voters who cast
ballots was the same as it was four years ago.
Don Imus says his favorite moment came about 2 a.m., when NBC’s
Campbell Brown was interviewing P. Diddy about his “Vote or Die” campaign.
Seems to me it’s dead. Where were the 18-29s? At Meetups? The Associated
Press says exit polls found blacks made up roughly the same proportion of
voters as in 2000.
GOP Chairman Ed Gillespie’s incredibly optimistic spin on CNN early in
the evening was an effective, “old media”-style get-out-the-vote entreaty.
While his mouth told how confident he was, his eyes transmitted a subliminal
message: “The bloggers said the early exit polls were horrible. We need to
pile on. Go vote! It’s not too late.”
Bottom line: Political blogging is like Ralph Nader. Nobody pays
Exclusive: Political site traffic soars
The biggest Election Day winner was DrudgeReport.com. The number of
Tuesday visitors to the site was nearly 1 million, according to an analysis
by comScore Networks. That’s 60 percent more than Drudge’s usual daily
traffic. The Kerry and Bush campaign sites each saw daily traffic double,
while FoxNews.com hosted 1.8 million visitors, about 75 percent more than on
a usual day. Comparablly, CNN.com had 63 percent more visitors, while
WashingtonPost.com was up 98 percent.
Understandably, the number of visits to some of the biggest political
Weblogs was high. DailyKos.com’s traffic was nearly triple normal at 260,000
visitors, while Instapundit was up by 140 percent.